All Industries

Maximize profits using Customer perception of Value

Companies can use pricing to reflect the value of a service to a market. But when you connect pricing to situational demand, companies  can create increased value and competitive differentiation. Data from IoT sensors or operational systems can provide insights into usage, capacity, availability of assets or customer behavior, which can then be used to guide a customer’s behavior through pricing incentives.

Challenge

Pricing services for broad markets is very general and causes money to be left on the table. Not all customers, in all segments, in all locations, in all situations will value your services at a similar price. Connecting pricing to customer situations will enable you to maximize revenue and provide optimal value to customers.

Example: An automotive service repair company provides services to commercial fleet vehicles. Fleet vehicles that need urgent repair are often turned away because service bays are full. Fleet owners have to seek alternate repair providers as having vehicles unavailable impacts deliveries, sales and their customers satisfaction.

Omniware Approach

Using Dynamics Billing, a service provider, such as an automotive repair business, can increase the value of its services by offering maintenance services at standard rates and urgent services at premium rates. Moreover, the premium pricing can be set according to customers' contracts. Customers that require standard services are provided standard prices until the forecast utilization of services bays hits 75%; this incents customers with planned maintenance services to select dates that have less utilization (and later dates). Customers that have urgent needs can select sooner dates with availability but with premium pricing.

 

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Dynamics Billing has a powerful data mediation hub, which assesses data from IoT sensors or operational systems for the purposes of rating specific customer types. Moreover situational rules can be applied to offer customers pricing unique to their segment and situation. So that each category of service is priced according to the situational value of the customer.

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Benefits

  • Maximize revenue 

  • Improve customer satisfaction

  • Improve the value of services for customers by recognizing their unique situations.

  • Improve market share by insights of situational awareness

 

Usage based charging

Companies and industries are discovering that profitability and customer value can be enhanced  by gaining insights from customer behavior and product and service utilization and offering pricing / rating that reflects this usage. Usage based charging can greatly enable data driven businesses. These mechanisms can enable competitive advantage against less capable competitors. For example in automotive markets manufacturers are creating repositories of vehicle operational data from IoT sensors. In Utilities, companies capture hourly consumption from meters. In Telecom, providers capture bandwidth usage from carriers' operational support systems.

Challenge

Many companies do not have the capability to offer pricing or charging at granular levels that reflect a customer's situation, location or segment. Not all customers, in all segments, in all locations, in all situations will value your services at a similar price. Connecting pricing / rating / charging to customer situations will enable you to maximize revenue and provide optimal value to customers.

Usage based charging allows you to overcome these challenges and creates competitive opportunities.

Omniware Approach

Dynamics Billing has a powerful data mediation hub, which assesses data from IoT sensors or operational systems for the purposes of rating specific customer situations. Moreover situational rules, such as revenue thresholds, service utilization or customer contract terms can be applied to offer customers pricing unique to their segment and situation. 

 

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For example, in the energy industry, hourly electricity use is captured from utility meters and offset by power generated from community solar panels. Customers can be charged net amounts of power from the utility vs locally generated solar power at each specific time of day.

Benefits

  • Maximize revenue 

  • Improve customer satisfaction

  • Incent customer loyalty 

  • Improve the value of services for customers by recognizing their unique situations.

  • Improve market share by creating loyalty through situational awareness

 

Increase market share with Optimized Pricing

Companies who offer commodity products or services and are looking to increase market share have challenges doing so. There are many examples of highly competitive industries, such as Telecom providers offering bandwidth or mobile plans to consumers, Industrial parts suppliers that have many competitors when selling to manufacturers or distributors or vehicle repair shops vying for fleet business. Optimized pricing can allow these companies to guarantee their end-customers that they will provide the best value pricing for their products and services.

Challenge

These businesses have the challenge of creating pricing bundles in industries that are highly competitive and commoditized. This leads to challenges in creating pricing plans to gain market share without impacting profit margins.  For example a telecom provider that resells business customers bulk SIM pricing plans offers its customers a high-quality product and service. It wants to bridge carrier plans with flexible bulk pricing to capture a greater market share amidst similar offerings from its competitors.

Omniware Approach

Dynamics Billing uses an innovative Optimized Pricing algorithm coupled with assessing usage data to calculate charges for end-customers by comparing customers’ monthly usage against competitors’ plans, selecting and issuing the lowest invoice price. With the Telecom Price Guarantee, telecom resellers can offer the best price in a jurisdiction for all services, such as Mobile and Roaming.

 

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Benefits

  • Gain market share by offering customers a best price guarantee 

  • Create competitive advantage by doing what competitors cannot

  • Reward customer loyalty through guarantees

  • Increase customer satisfaction by guaranteeing customers are getting the best deal

 

Optimized Costing

Companies who acquire commodity products or services from suppliers typically have multiple suppliers to reduce risk and desire to acquire at the lowest price. Optimized costing allows companies to acquire products and services at the most optimized price and terms.  For example manufacturers and distributors are looking for the lowest price and best terms from amongst their common parts suppliers.

Challenge

Suppliers pricing, terms and deliveries are frequently changing, moreover supply chain shocks and inflation can cause havoc to costs and deliveries. Pricing and terms changes make it difficult to track lowest pricing. For example Manufacturing or distributors who acquire commoditized parts from multiple suppliers at terms and at the lowest price to ensure consistent profitability.

Omniware Approach

Supplier pricing plans, terms and forecast deliveries can be automatically updated in Dynamics Billing. Forecast usage of products are compared against all suppliers plans and terms and the lowest invoice cost from the Supplier is awarded for the next order.

 

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Benefits

  • Lowest cost Suppliers at the best terms are always selected

  • Supply cost spikes and terms are minimized

  • Supply based costs are controlled

 

Real Time Pricing incentivising customer loyalty

Real Time Pricing can greatly enable data driven businesses. A company can use data and pricing to attract and retain customers or provide value added services. These mechanisms can enable a long term competitive advantage against less capable competitors.

Challenge

Pricing services for broad markets is very general and causes money to be left on the table. Not all customers, in all segments, in all locations, in all situations will value your services at a similar price. Connecting pricing to customer situations will enable you to maximize revenue and provide optimal value to customers.

 

Example: Condominium businesses are looking to create a revenue model that will ensure long-term customers in a highly competitive market. Condo corps  provide various services to residents and nearby customers, while also competing with the similar services offered by local competition. They need a way to calculate loyalty incentive pricing to attract and retain customers.

Omniware Approach

Using Dynamics Billing, a service provider can incent loyalty with its  customers by directing them to available service options through incentive pricing. Dynamics Billing has a powerful data mediation hub, which assesses data from IoT sensors or operational systems for the purposes of rating specific customer situations. Moreover situational rules, such as revenue thresholds,  can be applied to offer customers pricing unique to their segment and situation. 

 

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For example, by looking at the various monthly costs that current condominium customers pay for condo services, such as rent, parking, using the party room, etc…, condo corps can incent loyalty by rewarding purchase of additional services (such as laundry, sports equipment, EV charging) above a revenue threshold. These additional purchases can be offered at a discount.

Benefits

  • Maximize revenue 

  • Improve customer satisfaction

  • Incent customer loyalty 

  • Improve the value of services for customers by recognizing their unique situations.

  • Improve market share by creating loyalty through situational awareness

 
 

Dunning & Collections

Organizations can apply and follow standardized processes for reminding customers of their obligation to pay outstanding balances and providing convenient methods for payments or payment arrangements.

Challenge

Most customers usually pay invoices when they are due. However there are some customers who either forget, or have been distracted by other events. These customers need reminders to pay. Without a structured process AR amounts will increase, cash is delayed into the business or debts are written off. Moreover, depending on your industry, collections obligations can vary by jurisdiction which can be difficult to standardize using a manual process.

Omniware Approach

Dynamics Billing provides a robust Dunning & Collections capability. This capability allows customers to use multiple channels to communicate to customers - email, phone, SMS, print and notes to track communication attempts.There are rules to set up Dunning configured for specific customer needs. Moreover the process steps can be configured in compliance with state or jurisdictional requirements. Also, the software provides reports to monitor collected and outstanding balances.

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Benefits

  • Improve cash collections

  • Reduce Accounts Receivable

  • Reduce bad debt write offs

  • Provide convenience to customers both in reminders and for payments

  • Be responsive to some customer needs for payment arrangements

Real Time Pricing via customer behaviour insights

Companies can use pricing to reflect the value of a service to a market. But when you connect pricing to situational changes in supply or demand, companies  can create increased value and competitive differentiation. Data from IoT sensors or operational systems can provide insights into usage, capacity, availability of assets or customer behavior, which can then be used to guide a customer’s behavior through pricing incentives.

Challenge

Pricing services for broad markets is very general and causes money to be left on the table. Not all customers, in all segments, in all locations, in all situations will value your services at a similar price. Connecting pricing to customer situations will enable you to maximize revenue and provide optimal value to customers.

Example: A laundromat business finds that some locations can become over utilized, while other locations are being underutilized. It wants to better balance its machines capacity and location availability to avoid customer frustration waiting in line for machines and direct them to available machines in other locations at potentially lower prices.

Omniware Approach

Using Dynamics Billing, a service provider, such as a laundromat business, can provide greater convenience to its customers by directing them to available service options by offering incentive pricing. Dynamics Billing has a powerful data mediation hub, which assesses data from IoT sensors or operational systems for the purposes of rating specific customer types. Moreover situational rules can be applied to offer customers pricing unique to their segment and situation.

 

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For example, the laundromat provides a web app to direct customers to the closest laundromat. Service utilization is tracked by IoT sensors on each machine. When a location becomes >80% utilized, the Dynamics Billing real time pricing algorithm offers customers incentive pricing at neighboring locations.

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Benefits

  • Maximize revenue 

  • Improve customer satisfaction

  • Improve the value of services for customers by recognizing their unique situations.

  • Improve market share by insights of situational awareness

  • Reduce maintenance costs by spreading utilization of machines / equipment facilities

 

Revenue Leakage

Companies of all sizes do not have the means to identify lost revenue. Lost revenue comes in different forms. Such as the inability to bill for all service offerings that your customers desire, unintentional suspensions of accounts from declined payments,  overapplication of discounts or duplication of free trial periods, charging expired credit cards, incorrect adjudication of billing determinant transactions and numerous mistakes in manual tracking of recurring billing.

Challenge

Traditionally, lost revenue has not been tracked. Industry estimates suggest companies face potential revenue leak of up to 5% of EBITDA.” Even for a 10 million-dollar company, that’s a loss of $500k per year.

Omniware Approach

Dynamics Billing provides several innovations to improve revenue collections and reduce leakage. Integration with other source systems such as CRM, usage tracking systems and dependent systems, such as accounting make it easier to track customers and mediate transactions. Easily update price plans and test new pricing models. Dynamic Pricing capability allows customers to optimize revenue to reflect congestion in demand or supply and to reflect lower demand and higher supply. Moreover our modern billing platform allows clients to auto processes, review every transaction via logs, have usage or other data inaccuracies flagged before posting billing and quickly re-calculate invoices when errors or changes have to be retroactively applied.

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Benefits

  • Unrecovered revenue tracking to support better financial reporting

  • Ensuring full recovery of revenue

  • Lower cost of billing operations by automating key processes

  • Improve customer satisfaction by using billing intelligence to prevent errors are corrections

 

E-Bill Conversion

Getting bills to customers is important but the means by which these bills are delivered can have big implications on your bottom line. Print and mail is costly and residents are probably not asking to change. Status quo is comfortable so driving electronic billing and payment adoption can become an afterthought.

Challenge

Incentivizing electronic billing and payment adoption can be difficult. Without the right tools to encourage adoption, you won’t realize a high enough conversion rate for your efforts.  Re-purposing critical staff towards an effort that may or may not result in the gains you’re expecting can be detrimental to your business.

Omniware Approach

Dynamics Billing offers a pre-packaged, easy to implement and run E-Billing adoption package. It combines an easy to use Customer Portal, a unique “Pay Now” option on the electronic invoice, targeted messaging to residents via email/invoicing, a pricing incentive that is offered for a period of time you control, for an amount you control, and one that is automatically factored into a customer's bill if the resident selects the option. We work with you to define the package, kick off the program, and track the results.

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Benefits

  • Program kick off with 1 - 2 hours of your time

  • Automated program

  • Conversion rates expected of between 10 - 25%

  • Reduced print/mail costs

 
 

Maximize value of perishable goods

Companies in agriculture, food service, pharmaceutical, medical, chemical or in other industries that make, or distribute products with defined lifespan realize that the value of their products diminish as expiry dates approach. These companies require highly efficient supply chains and manufacturing processes in order to optimize the lifespan of their products.  Any disruption to logistics, distribution, or shortage of input products will reduce lifespan of these products.

Challenge

Products with a defined lifespan will be typically priced based on date. Products that are close to expiry will be discounted based on the length of time remaining for distribution to final markets. However, the value of these goods will degrade even further if there are disruptions to refrigeration, cold chain logistics delays or reduced availability of  input products that comprise the final product.  Value can be offset by increased demand for goods.

Example: A medical supply business makes immunotherapy products for cancer and tuberculosis treatments. Once created their products must be refrigerated and protected from light. Normal lifespan of the products are 12 months. However, If the products are removed from refrigeration or exposed to light they must be used within 8 hours before expiry.

Omniware Approach

By connecting pricing to product life, demand and to the points in the supply chain that degrade product life we can maximize product value. Using Dynamics Billing, a manufacturer or distributor, such as a medical supply business, can increase the value of its products by connecting IoT sensors in refrigeration, storage monitoring systems in the cold chain, GPS location sensors to determine distance to final markets and to sales and sales forecasts from ERP systems. These operational and sensor data are fed into Dynamics Billing which uses these inputs in pricing formula for specific customers and price plans to determine a real-time situational price for the products. The real-time prices are provided to customers via a WebApp and invoice charges determined.

 

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Dynamics Billing has a powerful data mediation hub, which assesses data from IoT sensors or operational systems for the purposes of rating specific customer types. Moreover situational rules can be applied to offer customers pricing unique to their segment and situation. So that each product is priced according to the situational value of the customer.

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Benefits

  • Adjust pricing based on real-time condition monitoring of refrigeration, logistics,  inventory and other factors in order to maximize revenue 

  • Reduce product wastage 

  • Improve product safety and reduce errors